Optical bodies join forces to support ‘eye pledge’ challenge

A NEW campaign initiative will be launched in January to urge the public to have a sight test as part of their New Year’s resolution.

The initiative, which is part of the Healthy Eyes Awareness Week (18-24 January 2016), urges the public to pledge their commitment to have an eye exam and encourages a positive attitude to all aspects of eye health.

Raising awareness of the importance of regular eye exams comes as a recent survey* shows over half of people in Ireland have not had an eye exam in the last two years, the recommended interval between eye exams. 

The ‘Healthy Eyes’ campaign is backed by three optical bodies; The Association of Optometrists Ireland (AOI) The Federation of (Ophthalmic and Dispensing) Opticians (FODO) Ireland and The Irish Association of Dispensing Opticians (IADO).

Chair of FODO Ireland’s Executive, Julian Carey, said “Having a regular eye exam is an important routine health check, just like going to the dentist.

“At this time of year, many of us resolve to improve our lifestyle, yet few of us resolve to book an eye exam. After all, eye health is part of a healthy lifestyle.”

As part of the campaign, the public are encouraged to take pictures of themselves holding the ‘eye pledge’ leaflet – available to download from the Healthy Eyes website – and share on social media using the hashtag #eyepledge. They can also sign the ‘eye pledge’ on the website.

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